The best conference swag leaves attendees with a lasting impression and boosts brand visibility. Emerging trends in sustainability and customization are reshaping this strategic marketing tool, connecting it with consumer values and priorities.
Reusable water bottles, coffee mugs, and tumblers are practical swag options that stay in use long after the event. Design them with your logo and event branding to promote your message.
1. Choose your glass
Choosing the right swag for your conference can make a huge difference in how much attendees will engage with your content. From branded drinkware to unique custom kits, here are some ideas for high-quality event swag that will be kept and used.
Drinkware is a popular choice for event swag because it allows attendees to take their favorite beverages with them while showing off your brand. Choose reusable water bottles, beverage flasks or tumblers in the colors that reflect your audience, with options for both hot and cold drinks.
Desk items like a framed calendar or everyday stationery are a classic swag option that will be kept and used. Choose office essentials like pens that will match your branding and add style to a desk, or opt for something unique like a set of miniature cactuses or seeds that can be planted.
Wellness items are another popular choice for event swag. Give your attendees a chance to relax with a mini mindfulness colouring book and pencil, or a pulse-point roller that can help them feel more calm.
2. Design your glass
When you offer customized drinkware, your brand is visible in every use. This constant exposure, reinforced over time, helps build brand recognition and loyalty. And with a variety of options for etching, engraving, and screen-printing, it’s easy to create branded glasses that are eye-catching and complement your event’s theme or branding guidelines.
To design your glassware, start with a technical drawing that details the dimensions and features of your product. This allows you to confirm that the design is both manufacturable and meets bachelor party shirts your standards. Once the design has been approved, specialized molds are created to bring your product to life. The glass is then etched, printed, or otherwise decorated, according to your specifications and ensuring that your design will stand up to repeated use. The result is high-quality, durable branded glassware that adds value to your event and brand recognition. It’s also a great way to show your customers how much you care.
3. Add your logo
The best conference swag is a useful item attendees will use after the event, and one that can showcase your logo in style. Consider drinkware conference swag like reusable water bottles, mugs, and tumblers that can fit your branding and be personalized with the event logo. These types of conference swag are also a great choice because they help reduce waste.
Bookbags are another popular swag item, especially when they are made from eco-friendly materials and customized with the event’s logo. These bags can be reused for years, increasing their brand visibility as the conference goes on.
Other unique conference swag ideas include branded framed photos of keynote speakers and industry leaders to help event attendees remember the memorable experience. You can even add a fun and interactive element to your event with on-demand AR/VR experiences that can engage and delight your audience.
4. Order your glass
The quality and creativity of your conference swag will leave attendees with a positive impression that extends far beyond the event itself. Choose swag that speaks to your audience’s interests and values, and consider ways that you can personalize items with their names or photos to enhance their experience.
Consider reusable beverageware, like glass water bottles or coffee mugs. These can be used for drinks and snacks at the event and will help to reinforce your brand message with each use. Also, choose items that are practical for the audience’s lifestyles and travel needs, such as insulated drinkware or snack containers that fit in their backpacks or briefcases.
Promotional products are a cost-effective marketing tool that yields a significant return on investment. A recent study found that people keep promotional items for an average of 12 months, resulting in long-lasting exposure for your brand. For the best results, pair your swag with targeted marketing to ensure your brand is seen by your target audience.
